4 crucial considerations for your cold email campaigns

I’ve found cold email campaigns to be one of the most cost-effective marketing channels out there. With the right tools, it’s possible to reach thousands of targeted leads and generate thousands of dollars in revenue, just with cold emails. In a previous blog post, I provided a step-by-step guide for small business owners looking to […]

20 keyboard shortcuts to speed up your Marketing efforts

Today’s blog post is about keyboard shortcuts. If you’re not using them already, what are you waiting for? Keyboard shortcuts are one of the easiest ways of increasing your efficiency and freeing up time. Ideally, we want to get to a point where we throw away the mouse and operate solely with the keyboard. Online […]

Cold Email Campaign | Send personalised emails at scale

Cold Email Campaign. Email is often ignored and always under-appreciated. At the start of my career, I considered email to be the plain rice cracker of the marketing world. Never, I reasoned, would I click on a cold email, or hastily assembled newsletter, and make a purchase. A few years on, I’ve recognised the error of my […]

How to create banner ADs for Display campaigns

(All banner ads shown in this post serve an illustrative purpose only, and are not to be taken as an endorsement.) Now that you know how to create and track UTM links for your Facebook campaign, you may be looking into the dark abyss of creative incompetence. If you’re anything like me, creating appealing banner ads can […]

Small business SEO | A Primer in 4 steps

As a small business owner who’s in it for the long run, you really need to come to grips with SEO (Search Engine Optimisation). It’s the cheapest, and often-times most effective channel you have of marketing your business and generating sales. In a nutshell, it is the process by which we maximise our visibility in Google’s results […]

Facebook advertising: How to launch a campaign for your small business

In the last post on UTM links, we learnt how to effectively track the success of our Marketing efforts in Google Analytics. With this skill-set in hand, it makes sense to discuss which Marketing channels should deserve your attention first. The answer to this question will vary depending on what kind of small business you run. […]

UTM links | Tracking the success of your Marketing efforts

As a small business owner dipping your toe into uncertain Marketing waters, there are a couple of things you need to know before jumping in. Which Marketing channels should you use for example? How do you establish yourself in your niche? When should you create or grow your Marketing team? What return can you expect […]

An SEO Introduction to HTML, Tags, CSS and the World Wide Web

Our SEO introduction to HTML begins in Switzerland. Cloistered into one of CERNs smaller offices, Tim Berners-Lee took it upon himself to find a way to create a global network for the storage and transmission of information. In March 1989, his work culminated in the creation of the World Wide Web, or the internet, as […]

Marketing 101 for small business owners

Running a small business is an all-consuming job. Getting your product right and perfecting your service takes a lot of time, and it’s no wonder that Marketing is often neglected. Most small business owners are entrepreneurs without a background in Marketing and as a result, the topic can seem daunting and a potentially huge waste […]

5 quick tips to make 2017 a success

Wow 2016, what a year you turned out to be. Let’s put that stinker behind us and focus on making next year better. So here are 5 quick, no bullshit tips to make 2017 a success! 1. Get certified! Your easiest win of 2017 is racking up some free certifications. The ones I recommend are Google and Hubspot, […]