Facebook advertising: How to launch a campaign for your small business

In the last post on UTM links, we learnt how to effectively track the success of our┬áMarketing efforts in Google Analytics. With this skill-set in hand, it makes sense to discuss which Marketing channels should deserve your attention first. The answer to this question will vary depending on what kind of small business you run. […]

UTM links | Tracking the success of your Marketing efforts

As a small business owner dipping your toe into uncertain Marketing waters, there are a couple of things you need to know before jumping in. Which Marketing channels should you use for example? How do you establish yourself in your niche? When should you create or grow your Marketing team? What return can you expect […]