How to create banner ADs for Display campaigns

(All banner ads shown in this post serve an illustrative purpose only, and are not to be taken as an endorsement.) Now that you know how to create and track UTM links for your Facebook campaign, you may be looking into the dark abyss of creative incompetence. If you’re anything like me, creating appealing banner ads can […]

Small business SEO | A Primer in 4 steps

As a small business owner who’s in it for the long run, you really need to come to grips with SEO (Search Engine Optimisation). It’s the cheapest, and often-times most effective channel you have of marketing your business and generating sales. In a nutshell, it is the process by which we maximise our visibility in Google’s results […]