How to create banner ADs for Display campaigns

(All banner ads shown in this post serve an illustrative purpose only, and are not to be taken as an endorsement.) Now that you know how to create and track UTM links for your Facebook campaign, you may be looking into the dark abyss of creative incompetence. If you’re anything like me, creating appealing banner ads can […]

Facebook advertising: How to launch a campaign for your small business

In the last post on UTM links, we learnt how to effectively track the success of our Marketing efforts in Google Analytics. With this skill-set in hand, it makes sense to discuss which Marketing channels should deserve your attention first. The answer to this question will vary depending on what kind of small business you run. […]