4 crucial considerations for your cold email campaigns

I’ve found cold email campaigns to be one of the most cost-effective marketing channels out there. With the right tools, it’s possible to reach thousands of targeted leads and generate thousands of dollars in revenue, just with cold emails. In a previous blog post, I provided a step-by-step guide for small business owners looking to […]

20 keyboard shortcuts to speed up your Marketing efforts

Today’s blog post is about keyboard shortcuts. If you’re not using them already, what are you waiting for? Keyboard shortcuts are one of the easiest ways of increasing your efficiency and freeing up time. Ideally, we want to get to a point where we throw away the mouse and operate solely with the keyboard. Online […]

Cold Email Campaign | Send personalised emails at scale

Cold Email Campaign. Email is often ignored and always under-appreciated. At the start of my career, I considered email to be the plain rice cracker of the marketing world. Never, I reasoned, would I click on a cold email, or hastily assembled newsletter, and make a purchase. A few years on, I’ve recognised the error of my […]

Small business SEO | A Primer in 4 steps

As a small business owner who’s in it for the long run, you really need to come to grips with SEO (Search Engine Optimisation). It’s the cheapest, and often-times most effective channel you have of marketing your business and generating sales. In a nutshell, it is the process by which we maximise our visibility in Google’s results […]

Facebook advertising: How to launch a campaign for your small business

In the last post on UTM links, we learnt how to effectively track the success of our Marketing efforts in Google Analytics. With this skill-set in hand, it makes sense to discuss which Marketing channels should deserve your attention first. The answer to this question will vary depending on what kind of small business you run. […]

UTM links | Tracking the success of your Marketing efforts

As a small business owner dipping your toe into uncertain Marketing waters, there are a couple of things you need to know before jumping in. Which Marketing channels should you use for example? How do you establish yourself in your niche? When should you create or grow your Marketing team? What return can you expect […]

CliClap Review | Get your CTA on any content

CliClap Review | Get your CTA on any content

CliClap Review | Have you ever encountered a tool that made you sit back in your office chair and say: “I can’t believe this is possible”? Do you know the feeling of finding a “hack” so cool, that you want to keep it private, hiding it from the eyes of fellow marketers? An Online marketing tool that is […]