4 crucial considerations for your cold email campaigns

I’ve found cold email campaigns to be one of the most cost-effective marketing channels out there. With the right tools, it’s possible to reach thousands of targeted leads and generate thousands of dollars in revenue, just with cold emails. In a previous blog post, I provided a step-by-step guide for small business owners looking to […]

Cold Email Campaign | Send personalised emails at scale

Cold Email Campaign. Email is often ignored and always under-appreciated. At the start of my career, I considered email to be the plain rice cracker of the marketing world. Never, I reasoned, would I click on a cold email, or hastily assembled newsletter, and make a purchase. A few years on, I’ve recognised the error of my […]