Facebook advertising: How to launch a campaign for your small business

In the last post on UTM links, we learnt how to effectively track the success of our┬áMarketing efforts in Google Analytics. With this skill-set in hand, it makes sense to discuss which Marketing channels should deserve your attention first. The answer to this question will vary depending on what kind of small business you run. […]

Marketing 101 for small business owners

Running a small business is an all-consuming job. Getting your product right and perfecting your service takes a lot of time, and it’s no wonder that Marketing is often neglected. Most small business owners are entrepreneurs without a background in Marketing and as a result, the topic can seem daunting and a potentially huge waste […]