4 crucial considerations for your cold email campaigns

I’ve found cold email campaigns to be one of the most cost-effective marketing channels out there. With the right tools, it’s possible to reach thousands of targeted leads and generate thousands of dollars in revenue, just with cold emails. In a previous blog post, I provided a step-by-step guide for small business owners looking to […]

Cold Email Campaign | Send personalised emails at scale

Cold Email Campaign. Email is often ignored and always under-appreciated. At the start of my career, I considered email to be the plain rice cracker of the marketing world. Never, I reasoned, would I click on a cold email, or hastily assembled newsletter, and make a purchase. A few years on, I’ve recognised the error of my […]

UTM links | Tracking the success of your Marketing efforts

As a small business owner dipping your toe into uncertain Marketing waters, there are a couple of things you need to know before jumping in. Which Marketing channels should you use for example? How do you establish yourself in your niche? When should you create or grow your Marketing team? What return can you expect […]

Marketing 101 for small business owners

Running a small business is an all-consuming job. Getting your product right and perfecting your service takes a lot of time, and it’s no wonder that Marketing is often neglected. Most small business owners are entrepreneurs without a background in Marketing and as a result, the topic can seem daunting and a potentially huge waste […]